AdPulp LOGO

Prompt: A logo to represent a blog highlighting sharp commentary on the ad industry.

The client reached out to refresh their existing logo. They were seeking an edgier representation of the blog. After an extensive discovery process, I designed the logo to include spikes as a reference to a saw and the inner slice to mimic a scythe. Both tools are a reference to the author’s smart critiques and the overall design is scalable for use in a variety of mediums.

Tools used: Adobe Illustrator, Paper and Pencil

Typeface: Avenir

Client: Bonehook