Concept: DM Marketing Email

DM-test-email.jpg

Prompt: A concept design for an email marketing campaign to emphasize winter footwear.

As a design test, I was asked to put together an email mockup in five days. The team provided multiple assets to choose from, as well as a library of past examples. I studied what had been done before carefully in order to adhere to their established branding, and to know where I could expand on it. One element I wanted to emphasize was the product in the hero image. I photoshopped the background out and kept the shadow in to give the image depth. There are textures included in the top and bottom to pull the whole email together and was designed entirely in Photoshop.

Tools used: Adobe Photoshop

Team: Concept for Dr. Martens U.S.

Original image

Original image

Image after I removed the background

Image after I removed the background