Michigan by Rail Banner & Imagery

screencapture-mibyrail-org-2020-02-09-22_32_45.jpg

Prompt: A banner to serve as a visual anchor for a non-profit’s website.

The client wanted an appearance that was in line with other project offshoots in their organization. To maintain cohesion, I used their branded shade of orange. I designed the banner based off of the logo and used an image I took from an Amtrak station. To provide an extended image library, I also took a multitude of stock photos of railroads across the state for the client to use in their blog posts.

Tools used: Adobe Illustrator, Pen and Paper, Pentax dSLR, Adobe Photoshop

Client: Michigan by Rail c/o Michigan Environmental Council