PRO INSIGHT LOGO

pro-insight-logo.jpg

Prompt: A logo designed for a new start-up called Pro Insight.

The design is based on the mission statement, which seeks to illuminate the skills and heart of a player, beyond traditional performance statistics. I designed the logo to have a unique, scalable icon that would be recognizable on something as small as a business card and as large as an event banner. 

Tools used: Adobe Illustrator, Paper and pencil

Typeface: Modified Futura

Client: Pro Insight

Sketches stemming from ideas from the discovery phase.

Sketches stemming from ideas from the discovery phase.