Michigan Engineering Snapchat Stickers

Prompt: Illustrations of engineering themed snapchat ghosts to be printed on stickers with a QR code.

Two social media strategists and I worked together to launch the official College of Engineering Snapchat account. I digitized our best ideas from brainstorming sessions. We printed these promotional stickers that are regularly distributed around campus to increase engagement. The illustrations were also shared on social media to maintain brand consistency.

On the backend, I also developed Snapchat story performance tracking methods and maintained engagement data.

Tools used: Adobe Illustrator

Client: University of Michigan, Michigan Engineering, Communications and Marketing