Prompt: Create evergreen and dynamic photo filters to encourage a feeling of community.

Two social media strategists and I worked together to launch the official Michigan Engineering Snapchat account. I designed geofilters, which are used to signify the locations of snapchat images. On the backend, I also developed performance tracking methods and maintained engagement data.

My team and I presented our Snapchat findings and methods at the 2016 CASE conference for higher education professionals.

Tools used: Adobe Illustrator, Pencil and Paper

Client: University of Michigan, Michigan Engineering, Communications and Marketing